Research & Insight

Research & Insight

NPD

How to Improve Knowledge Management in New Product Development Projects

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Companies that hope to capture market share when the economy turns must continue to invest in new product development. Knowledge management in R&D is difficult because the valuable learning is tacit knowledge, which is hard to codify. Professor Keith Goffin describes the best ways to do this.

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