Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
PinkElephant is a Dutch ASP headquartered at Zoetermeer. The ASP is a PinkRoccade nv company, one of the most successful traditional IT outsourcing vendors in Holland. And that’s exactly how the ASP market is developing in Europe. The quick starting, independent American startup is the slow moving elephant in Europe, according to Leon Fock, business unit director. PinkRoccade nv was formed in 1950 as the Mechanical Administration, which was part of the central government of the Netherlands. Every 20 years the IT outsourcing vendor has reinvented itself. In the 1970s the department morphed into the Government Computer Center. In 1990 the department became a public limited liability company as part of a privatization move.