Research & Insight

Research & Insight

Wipro BPO

Beyond Automation: The Importance of Human Analytics in Social Media Monitoring | Article

Anand Chopra, Ph.D., Research & Analytics, Wipro BPO

Mobile networking. Online games. Social computing. As personal and professional worlds collide, social media is generating huge amounts of unstructured data that’s brimming with business insights — from consumer preferences to competitor activities. That’s why many companies are using social media monitoring tools to “listen” to these conversations. These automated tools — from firms such …

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