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Research & Insight

Business Challenge

Enter new market

Beyond our Shining Seas

Outsourcing Center, Kathleen Goolsby, Senior Writer

To succeed in the United States, you have to do everything right from A – M. But to go international, you have to do everything right from A – Z. A lot of factors come into play that are not present in a domestic market, says David Cisneros, sales and marketing manager for Western Export Services, Inc.

Business Risk

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

The biggest risks for businesses are they take too long to change, they do the wrong thing or they don’t do their job well, says Michel Janssen, chief operating officer of the Outsourcing Center. Outsourcing can mitigate much of that business risk by sharing the risks as well as the gains with the outsourcing supplier. Outsourcing supplies you with someone who is totally focused on your success, continues Janssen.

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