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Research & Insight

Innovation

Bharti Airtel, Nortel Innovate a Utility Computing Model to Influence Consumer Behavior

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Bharti Airtel is a fast-growing Indian telco. It felt labor costs in India were too expensive. It wanted to solve customer care issues at the machine. So it offshored its solution–to North America. The Indian company selected Nortel for its call center technology. Together they changed the behavior of a nation.

The Impact of Collaboration in BPO for Print Services

Outsourcing Center, Kathleen Goolsby, Senior Writer

Managing the North American marketing-related print collateral needs of Unilever’s 400 brands in more than 100 countries is an enormous task. Outsourcing printing needs is not the same as outsourcing procurement, especially where it may impact creativity in marketing. Unilever turned to a managed-services provider with a collaborative approach. The results have been stellar.

Outsourcing Facilitates Airline’s Cash Flow for Staying Competitive

Outsourcing Center, Kathleen Goolsby, Senior Writer

Investing in innovation is critical to business success, especially in highly competitive industries such as the airline industry, which was hit hard with cost constraints after the September 11, 2001 terrorist attacks. Yet, British Midland Airways has been innovating and achieved many firsts in service quality. Outsourcing the highly specialized area of revenue accounting had a major impact on cash flow.

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