Research & Insight

Travel & Transportation

Taking the Sting Out of Nondeliverable Email Addresses

Outsourcing Center, Kathleen Goolsby, Senior Writer

One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.

Hospitals Need Nurses on the Floor, Not Answering the Phone: Why Hospitals Outsource CRM

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

At any given time of day, three ads for Cedars-Sinai Medical Center air on Los Angeles radio. The call to action is to phone a toll-free number. The hospital wants to make sure those calls are answered properly. So it outsourced its call center to a supplier specializing in healthcare.

How Outsourcing Helped A Hotel Company Create A Loyalty Program

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

In the hospitality industry, a small number of travelers contribute a large portion of the revenue. Leading Hotels of the World, a marketing company for luxe hoteliers, used an ASP solution to create its loyalty program. In the process, supplier Quaero helped Leading Hotels improve its guests’ experiences.

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