Taking the Sting Out of Nondeliverable Email Addresses
Outsourcing Center, Kathleen Goolsby, Senior Writer
One-third of the email addresses to which a company sends marketing communication will bounce back as undeliverable over the course of a year. This is a huge problem for companies trying to stay in touch and increase revenue through email marketing. But outsourcing comes to the rescue in reconnecting with those people on a very affordable basis.