customer data


Outsourcing Customer Interaction Management | Article

Before Del Monte Foods decided to outsource its customer interaction management, the company held yearly sales meetings. Representatives received five-inch binders filled with information about products, clients, and company information. The system proved to be very ineffective because it was time consuming, and the information became out of date long before new binders were issued. \x0d\x0aThen Del Monte began using outsourced Marketing and Sales Effectiveness (MSE) tools from Proscape Technologies.