Research & Insight

Research & Insight

mobility

“Let’s Go Shopping:” New Mobility Strategies Entice Consumers Back Into Physical Stores

Outsourcing Center, Patti Putnicki, Business Writer

Why go to a store when you can purchase online? Thanks to innovative mobility strategies, consumers will soon have plenty of reasons. Instead of focusing efforts on lackluster mCommerce, retailers are now looking at mobility solutions as a means to enhance their customers’ in-store experiences, drive loyalty and increase per basket sales. “We’re seeing the …

Mobility’s Coming of Age: All Grown Up and Changing Business for the Better

Outsourcing Center, Patti Putnicki, Business Writer

Before cloud, mobility was in its infancy—a means of obtaining email, calendar and contacts on the go. People who relied on desktop computers for communication were unchained. For salespeople, this was awesome. But, for the rest of us, the business apps we needed required too much processing power to travel with us. Then, along came …

The Retail Revolution: Big Changes in Store

Outsourcing Center, Patti Putnicki, Business Writer

The past few years have not been kind to the retail industry. Sluggish economies, shrinking margins and a more cost-conscious consumer have taken their proverbial toll. “We’ve seen retail sales increase by 5 percent to 6 percent, yet profits declined from 3.5 percent to 2 percent.  So, even though stores are selling more, they’re making …

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