Bharti Airtel, Nortel Innovate a Utility Computing Model to Influence Consumer Behavior
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Bharti Airtel is a fast-growing Indian telco. It felt labor costs in India were too expensive. It wanted to solve customer care issues at the machine. So it offshored its solution–to North America. The Indian company selected Nortel for its call center technology. Together they changed the behavior of a nation.