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Research & Insight

Cloud

Big Data/Analytics

Achieving the Impossible in 30 Days

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

Hughes, America’s 15th largest ISP, outsourced a call center for inbound direct marketing. Today, half the company’s direct sales come from this outsourced relationship. Sales doubled while costs fell 30 percent. ACS turns 14 percent of these calls into sales, up from three percent. Increasing the conversion rate allows Hughes to do more marketing with the same dollars.

How Outsourcing to China Rescued INVISTA

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

INVISTA, which owns brands like Lycra, had promised the industry an online fabric library. The CEO had sent letters to thousands of companies announcing the system would go live by October 4. In June it discovered its supplier was failing. It hired Freeborders, whose teams in the US, Europe, and China delivered the library three weeks early.

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