Mobility Shifting the Wave from Brand-centric to Customer-centric Retailing | Article
Outsourcing Center, Karthik Nagendra, Business Writer
Two things are of key importance in the retail industry today: margins and customer loyalty. While better sourcing, operational efficiencies and market penetration can check margins, the answers to improving loyalty or even maintaining them are complex. Retailers are increasingly being forced towards tactical solutions, rewarding customers with “money-off” deals. Much of the concept of …