How Sophisticated Consumers, Globalization, and the Economy are Changing How Companies Compete
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Changes in the global economy and new demands by consumers have radically altered the business landscape, according to M.S. Krishnan. In light of four game-changing trends, he believes companies must focus on the centrality of the individual and on access to resources, not ownership of them, or what he calls N=1 and R=G. Read about how to apply his recipe for success.