Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
In the current hyper-competitive marketplace, it’s hard for companies to describe what makes their business different from their competitors. According to Karthik Nagendra, thought leadership marketing is one way. He describes how companies are using this new branding tool.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Don’t fire your ad agency, but do consider outsourcing any marketing function you can reduce to a template. Learn how technology provides real numbers for smarter marketing decisions.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Every penny counts. CA restructured 30 offices worldwide in just 90 days. The savings went to the bottom line when the company reported its year-end results to Wall Street.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
What are the real risks in offshoring both ITO and BPO work? Professor Ravi Aron, John Hopkins University, says understanding those risks helps buyers set up procedures to make their offshore engagements more successful.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
LEAN, green, and savings now are the mantras of IT buyers today, according to Richard Penn. Even IT pricing is experiencing a metamorphosis. Here’s what buyers and suppliers need to know in today’s brave new ITO world.
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
USA Technologies had been sending its development work to China. This time it added India to the mix. The result: it cut time to market in half and enjoyed savings of 40 percent.
Outsourcing Center, Kathleen Goolsby, Senior Writer
A lot of small business owners are great at their business but not at handling their finance and accounting processes. This causes them to make poor decisions that could sink their business. Here’s a flexible outsourced solution for this process, and it’s totally geared to small businesses.
Outsourcing Center, Kathleen Goolsby, Senior Writer
Outsourcing Center studied cost-reduction data from the 2009 Outsourcing Excellence Awards program. This article discusses the findings from that study including trends in provider selection criteria, factors that led to cost reduction, and the buyers’ use of funds produced by the cost-reduction efforts.
Outsourcing Center, Kathleen Goolsby, Senior Writer
Outsourcing Center studied 42 outsourcing relationships to determine success factors based on characteristics the buyers liked about their service providers. The study revealed some significant findings around which both buyers and providers may want to shift some focus.
Outsourcing Center, Bruce McCracken, Business Writer
Mitek Systems had a great idea: the applications developer wanted to turn camera phones into scanning devices so customers could make payments and deposit checks. However, the company lacked the internal staff to develop the application which had to work on four disparate systems. Outsourcing was the answer.
"*" indicates required fields