Research & Insight


CRM & Call Center

Making an Outsourced Call Center Relationship Work

Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer

One of the victims of September 11 was the airline industry. Delta had to service its call center customers at a lower cost. The solution was offshoring. That decision turned out to be a lifeline when hurricanes hit the US last year, shuttering some US call centers. Wipro routed extra calls to Mumbai and Pune, stretching its resources to support the airline in its time of need.

Solution Delivers High-Quality Customer Experience with Travel Agents

Outsourcing Center, Kathleen Goolsby, Senior Writer

Call centers can impact a travel agency’s market share because of the large number of customer interactions. Yet a March study of North American consumers sounded an alarm for call centers that don’t have the requisite technology to ensure satisfactory customer experiences. Here’s how two travel-related businesses solved that technology problem.

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