Facing Up to Customer Needs Online
Outsourcing Center, Beth Ellyn Rosenthal, Senior Writer
Communication is fundamental to any kind of commerce. But it’s especially important on the impersonal Net where buyers sit alone in front of a computer screen, wondering if their orders will get lost in the ether. Now e-business owners can add a high touch component to high tech commerce. They can assure an executive on the road that the part will get there tomorrow in time for the big meeting. They can answer any question on-line, real time, using software from FaceTime communication, an ASP.