Has this happened to you? You receive a letter in the mail describing a special promotion. You visit the Web site and notice the details are different. You visit the store and no one there knows anything about the vaunted promotion. Frustrated, you call the toll free customer service number and the person who answers the phone is clueless, too.
CRM & Call Center
This spring I had lunch with one of our clients, a national retail chain. The chief financial officer, the chief information officer and the executive vice president for human resources (HR) gave me a list of 20 business processes they wanted to shed that weren’t part of their core competency. Read about how they did it.
We are at an interesting crossroads. The market is still tracking the promise of the ASPs although at a difference pace than we predicted earlier, adds Sanjay Katyal, senior director, marketing for PeopleSoft eCenter in Pleasanton, California.
In contrast to an ailment like diabetes or asthma, where there are significant numbers of patients and the prevalence of the ailment is quite high, Accordant Health Services focuses on complex, chronic diseases that require ongoing, specialized care whose patient population prevalence is low. Although Accordant currently handles disease management for approximately 10,400 patients across numerous health plans, this constitutes less than one percent prevalence among the total patient population of these health plans.
Before Del Monte Foods decided to outsource its customer interaction management, the company held yearly sales meetings. Representatives received five-inch binders filled with information about products, clients, and company information. The system proved to be very ineffective because it was time consuming, and the information became out of date long before new binders were issued. \x0d\x0aThen Del Monte began using outsourced Marketing and Sales Effectiveness (MSE) tools from Proscape Technologies.
At LaQuinta, the inbound call center has been an outsourced function since 1996. Jackie Burke, Vice President of Reservation Services for LaQuinta, says the company has no reservations — that is, no doubts or misgivings — about its choice of outsourcing supplier for this extremely important function.
When a company outsources its customer relationship management (CRM), how do its executives know their customers will receive the best service their company has to offer, if its own employees aren’t actually offering the service?
A frontline measure of how government meets the needs of its customers is how successful it is in answering its telephones promptly, accurately and courteously – so states the U.S. General Accounting Office (GAO) in its August 2000 report on customer service. The report found that federal agencies need clear goals and committed managers.
Revenues Determine Rating ASPs Have Their Own Top 10 List – David Letterman popularized the Top 10 list. Now the ASP world is mature enough to have its own. IDC, the Framingham, Massachusetts global market advisory firm, decided to compile this list, which ranks the ASP providers by revenue in calendar 2000. This is the first time IDC has prepared this list ranking the burgeoning ASP market. ASPs have finally reached a maturity level with meaningful revenues, explains Meredith Whalen, vice president, ASP and Internet services for IDC. IDC analysts attempted to put together this list last year but the revenue numbers were too insignificant to be relevant.
Customer service is a term that rolls easily off the tongue of almost every corporate mogul you hear interviewed or quoted these days. They talk about the fierce competition they face in their chosen industry and that the distinguishing factor that separates the leaders in their field from the also-rans is how they service their customers after the sale. In the remote environment of eCommerce, it can be particularly difficult to maintain a satisfying relationship between the buyer and seller, whether it’s B2C or B2B. This has spawned a whole new generation of companies that specialize in helping other companies manage interaction with their customers over the Internet. Ziptone is such a company.